Rates – What should you charge?

What you charge is not about how long it takes or how easy it is to do. It’s about what it’s worth to the client and what you consider you yourself are worth.

And don’t forget, the job might take 10 minutes to record and edit, but what about the electricity you’re using to power your computer? The software you’re recording on? Your microphone? These things cost YOU money. How are you going to pay for them when they need replacing or updating if you’re not charging a respectable rate for your voiceover services?

By all means, offer a lower rate or work for free while building up your demos. But make sure the person/company you’re working for KNOWS this is an exception, you’ve balanced the value of the experience you’ll gain against what you’re willing to do it for and that one day – you’ll be asking to be paid standard rates.


Equity members have access to a ratecard for commercials and other documents. There are also a number of other resources online. The aforementioned directory sites have help sections which include guides to average rates. Gravy For The Brain has an excellent ratecard to use as a guide.

It’s a minefield and only with time and practice will you learn to balance what the job is worth, what YOU are worth and how to measure it against what your competitors are charging. Don’t lowball. Be honest. If you asked for several quotes from a professional, would you REALLY go with the cheapest? Why are they so cheap? Are they that desperate for the work? If so, why?

And finally...

Don’t forget – If you’re choosing to make this a career, time is money. It’s a business. Here’s the plumber analogy again – You wouldn’t ask him/her a few questions about washers and boilers then tell people you’re a professional installer, would you? When you call out a plumber, you’re paying for their time, skills and specialist equipment – Skills and equipment that will have taken them years and significant financial investment to acquire. This is no different.

Don’t get me wrong. You can do this solely part-time or even casually to make a bit of extra money. But do it properly. Invest as much time and money as you can afford. Practice. Experiment. Listen to the good, and the bad. Record yourself. Be critical. Don’t be one of the bad examples.

If you don’t, you’re devaluing not just yourself and the skills you’ve acquired, but everyone else’s too.

Got the kit, let’s record!

You’re ready to go now right? Got recording kit, got microphone, got headphones… Oh no, Grasshopper, you are still not ready….

Record some silence (at the same levels you would use if you were recording yourself) in your recording space and play it back. This is your “noise floor” and is the background level while you’re recording your voice. Look at your levels. How much noise does your room “silence” make? Assuming you haven’t done any work on this space yet, chances are you’ve got a LOT of noise. Is there humming, rumbling, hissing, a clock ticking, cars, tweety birds?

Recording levels

It should be at least -50dB, or ideally, lower. A medium sized, quiet living room will have a noise floor of about -30db. That doesn’t make it a suitable recording space however. This is where the difference between soundproof and acoustically treated comes in.

A soundproof room does not let any outside noise in, or any inside noise out, whether that’s birds or traffic outside, or a teenager with a drumkit on the inside.

My own current space is not soundproof. It IS acoustically treated however, and the smaller the space, the easier it is to treat.

So, now you need to work on treating that space and reducing any background noise. Ideally, purchasing or building a soundbooth is the best option, but not cheap.

Treating the space

A few spare duvets can work very well and acoustic tiles can be bought individually from eBay. Don’t forget this is a massive learning curve. I’m still on it myself. Fiddle, adjust and rearrange as much as possible. You’ll probably never be 100% happy, but constantly tinkering with your setup is one of the joys of this job. Echo is your worst enemy, but kill the “space” completely and the recording will sound dead. No two pro studios will sound alike, but they will ALL have low noise floors and little or no echo.

Let’s now assume you’ve driven yourself to distraction deadening and reducing noise in your recording space. I’ve spent literally HOURS doing this, mainly on my hands and knees following wires and vibrations around the house in order to pinpoint a persistent hum.) Now you can start recording yourself. Each person’s approach and style varies, so this is best done one to one and I won’t go into it here.


  • Microphone technique: This something that comes with practice and knowing your mic, so difficult to cover here, however, some basics:
  • Your mouth should be a least a handspan from the mic. Do not talk directly into it; you should be offset about 45 degrees.
  • If you are getting “popping”, hold a pencil an inch or two in front of your lips. This breaks the flow of air and minimises the pop.
  • Stand still! Drifting side to side or back to front will result in inconsistent levels.
  • Pay attention to your breaths. They should be clean, and allow a small pause before you start to speak. This makes editing much easier, whether you self-edit or an engineer does the work.

Share your recordings for feedback wherever you can get it. Listen to them on different devices. If you think your recordings and your performance are up to scratch then maybe it’s time to take a look at some of the online listings directories. There are thousands of people on these sites and unless, just for starters, your sound is as pro as you can get it, you’ll get lost in the dross (and there’s a LOT of dross.) For that reason a newbie sticks out a mile regardless of how good their voice is, especially if their audio quality isn’t great. Sign up for a free profile to get started. Make sure your sound is as top-notch as you can get it before you start forking out for their expensive subscription packages. Use the free listing to practice writing up the best possible profile you can at this point. Bodalgo is a good place to start. Voices.com used to be popular but has fallen out of favour with voice professionals after making a change to their business practices. Voiceovers.com is a new platform and currently invitation only.

Equipment list and Recording Space

Before you’ve even opened your mouth you have a lot of preparation work to do. You need recording software; the audio editing program Twisted Wave is excellent for about $80. Audacity is free, but has a few quirks will probably cause you more issues that that’s worth. Despite having used audio monsters Pro Tools and Adobe Audition, it still does a good job for basic recording. A pair of reasonable headphones for monitoring wouldn’t go amiss either. Beyer Dynamic and Sennheiser headphones are well thought of.

Your microphone

Really, we could be here for hours. Don’t ever get more than two voiceovers in a room and ask them about mics – you’ll never leave and when you do, you’ll be thoroughly confused and will have probably bashed heads together.

Obviously the best thing to do is to test them, but as you’re new, how do you know what you’re listening for? Do some reading. Find a good all round, well-reviewed condenser. Other microphone types are available, including USB powered mics, but if you want to a) sound professional and b) be taken seriously it’s the condenser microphone that is most suitable and most commonly used for voice recording. Nothing flags up a newbie who hasn’t done their research like a USB microphone. They’re fine for podcasting, but for quality voiceovers: just don’t.

My first microphone, a Rode NT1A is still a great starter mic (in fact, any of the Rode condensers are worth a look.) Don’t tell my Neumann TLM193, but for some jobs it can sound better. At the time, £140 was a lot of money for me to spend speculatively on a mic, but it was the right thing to do and despite having upgraded since, I still use it. (BTW, Studiospares.com is an excellent site for your studio equipment.) You will also need XLR cables to connect your microphone to your computer/soundcard, but don’t just buy any old XLR cable. You need balanced cables.

Get a pop shield if you don’t have one already. You can buy them online or from music stores or you can make your own with a pair of tights and a wire coathanger. I bought mine, as I’m rubbish at Blue Peter make and do. One thing that really flags up a poor recording is “popping” on P and B sounds.

Your Audio Interface

Your average PC or laptop’s on-board soundcard will not be good enough for recording professional voiceovers. They’re situated too close to the fan and/or other circuits. For regular audio use (games, TV, playing CDs), this is absolutely fine. But with professional monitoring, you’ll soon notice interference.

Regular PC/Mac soundcards are also useless with condenser microphones such as the Neumann and Rode which need phantom power; they need an extra electrical 48v “kick” to work correctly. Without it, you can speak into it, but nothing will be picked up by the software. This power is not available with off-the-shelf computers and laptops. This is best achieved with a powered external audio interface which replaces your computer’s soundcard. (You make the changes in the computer’s settings.) This replaces your onboard soundcard and supplies phantom power to your mic.  Focusrite’s Scarlett 2i2  is an excellent piece of kit and a perfect first purchase if you’re starting out.  The mic plugs into the interface, which then plugs into your computer via USB.

Editing skills

This is far too in depth an area to cover here, but knowing basic editing a must – as is the ability to LISTEN. Every breath, pop, click will be recorded. A good microphone that suits your voice will work wonders and help you make your fortune, but it can also be your worst enemy. It will record EVERYTHING. Some clients will demand a finished recording, so it will also need to be processed, normalised and/or compressed and there are thousands of ways to do this. Get it right, and your recording will be greatly enhanced. Get it wrong, and you will have a very unhappy client.

So you’ve got your shiny new kit. It looks lovely. Next you need to know how to use it…

This will not be easy.

I’m sure it sounds like I’m trying to put you off. In a way, I am. Voiceover is a very crowded marketplace – becoming more so – and those who want to do it on the side with little investment for a few extra pounds income will probably fail.

However. There’s room for everyone and it is possible to make it a career and a full-time job. It took me 2-3 years from the point I focussed on VO as a business full-time to make a living from it and I had been acquiring and honing the skills that would allow me to do so for more than ten years.

Being a working VO with a home studio is not a job you can do if you’re starting from scratch and have no other source of income. I promise you, unless you’re very, VERY lucky, in the first year you will not make back the money you had to invest just to get started. It’s both a business and a skill and it only becomes easy once you’ve invested the time, effort and finances to make it that way.

So, caveats over. Still want to do this? Okay then…


You’re going nowhere without one of these. This part is a bit chicken and egg. You need a voice reel, but you have nowhere to record. So you could skip the demo and set up your home studio, then you can start recording to your heart’s content. But if you’re a complete newbie to the technical side, then your first recordings are unlikely to be anywhere near the standard of a pro recording. So, take EVERY opportunity to record something, anything, in as professional an environment as possible. Try hospital radio stations, or other local studios. Record in as many places as possible to get different sounds.

 There is nothing worse than a demo recorded entirely in a pro studio using the same scripts, the same music, the same microphone on the same day. Despite your best efforts, the whole reel will sound exactly that – “samey”! However, mixed with other recordings on different days and in different places it demonstrates the variety of recordings you have. I’ve heard good things about The Showreel They also do workshops.

If some of your recordings are not as good quality as you’d like but the read/performance is good (it’s a fine line, be careful!) then it may also be worth including. Duration: Short. Seriously. 60-75 seconds is perfect. You may eventually need different, even shorter demos for different styles, but to start with, use a mixture of your best stuff.

In Part 4, it’s get scary. You’re going to need to get techie.

Why you should do voiceovers…

For the same reason anyone else wants to be self-employed and be their own boss. Because you love it, want to be good at it and think you can be good at it. Are you willing to invest time, effort and money into making it a viable business?

…And why you shouldn’t

“Everyone can talk right? It’s easy money….”

Well yes. Once you know what you’re doing, it is – just like any job. However actually standing in front of the mic and speaking is probably only about 10% of what the job involves.

Here are some of the things you’ll need to ask yourself and answer before you can be a VO working from your own PROFESSIONAL home studio. And a lot of them also apply even if you’re a session VO at a client’s studio.

How’s your sight reading? Stumbles, mispronunciations, going too fast or too slow mean retakes and wasted time.

  • Can you “talk to time”?
  • How are you at taking rejection? Direction? Criticism?
  • What’s the difference between a Condenser and a Dynamic microphone?
  • In your recording space, have you considered your room acoustics? Soundproofing? And do you know the difference between the two?
  • Do you have audio editing skills?
  • What’s the difference between wav and mp3?
  • Do you know about adding EQ? Compression? Normalising? Setting levels?
  • Do you know the best sample rates and bit depths for what you’re recording – and what the client wants? How about u-law formats?
  • Are you familiar with session rates? Rates for the different types of jobs? Usage? Do you know how to find out? How are your negotiating skills?
  • Do you know what ISDN is and how it’s used in the audio industry? What about other technologies for audio delivery, like Source Connect, phone patch and ipDTL?
  • Do you know how to create and track invoices? Can you manage yourself as a business?
  • Are sufficiently disciplined to be able to work on your own? How’s your time management?
  • Can you build and maintain a website?
  • How are you at social media?
  • Can you communicate effectively with your clients?
  • Marketing? How do you want to brand yourself?

These are just some of the things you need to know (and there’s lots more!) if you want to stand any chance of making any money from talking. It is all information you can learn, but it’s important to recognise that you are not a professional full-time voice if your long term plan is to plug a USB mic into a laptop, record in a quiet room and hope for the best.  That said, new voices have to start somewhere and I’ll come to that… in Part 3.

The HQvoice guide to being paid to talk.

Based entirely on my own experience, your experience may vary, rates may go down as well as up, yourhomeisatriskifyoudonotkeepuprepaymentsorotherloansecuredonit.

“People say I’ve got a nice voice and I should do voiceovers.”

Well yes. You probably do. You probably should. But there’s so much more to it than having a nice voice. Being able to wire a plug doesn’t mean you’re an Electrician. Being able to talk doesn’t mean you’re a Voiceover.

There’s a good chance that if you got chatting to a professional voice artist in a pub you wouldn’t think there’s anything particularly special about their voice. That’s generally because it’s not how their voice sounds, it’s how they use it and all of the associated skills that go with it.

Types of Voiceover Artist

If you’re an actor, it’s likely that you’ve dabbled in voiceovers as part of your training or experience and if you’re represented then you can become very much a “show and go” voiceover. Your agent calls, you turn up at your session, read the script and disappear into the night and some time later you get paid and the commercial, promo, documentary etc is aired. This is the traditional voiceover’s life and is generally the most lucrative as large agencies and production companies will source their VO’s via an agent.

But not exclusively.

There are a lot of full-time Voiceovers and Producers who work from their own studios either at home or elsewhere and will voice anything from a voicemail message for a few pounds to national TV commercials for thousands.  These are the people (like me) who started in radio or TV production, maybe did some presenting, audio or music production –  But they’ve mostly learned on the job. They manage their own websites, work out their own rates, pitch for jobs, cut their own demos (or other people’s), work daily on selling themselves via social networks and online directories. They may have agents; they may not. They will often do other related audio work from their home studios as well as renting their own spaces out. It’s this type of setup that I’ll guide you through in part 2….

I love driving with Sean.

He’s not always with me when I’m the car, but when he is, he’s (mostly) reliable, never loses his temper, and never demands to stop for a wee or a KFC.

Sean is the voice I chose for my TomTom SatNav.

There have been a number of articles about research into voices and how people respond to them. Female voices are pleasant and caring but subservient. Male voices are commanding and authoritative. The Guardian gets itself in a tizzy in this article.

Of the many voices TomTom offer as your in car guide, I chose Sean. He’s not particularly authoritative. He’s friendly, relaxed… and Irish. I don’t know who he REALLY is. It’s possible I know the voice actor, or know of him – the voiceover world isn’t as big as some might think.

Sean doesn’t seem that bothered if I miss a turn. In fact I wouldn’t be at all surprised if after missing a number of turns, he announced that rather than “turn around where possible” he might say, “Ah never mind. There’s a pub just down here on the right. Let’s pull in, call it a day and have a pint.” Just like a real, live mate might. As long as they pay for the taxi.

I have recorded prompts for SatNav devices and I’d love to be able to emulate Sean’s laid-back approach to giving directions, but my voice is more cool, sophisticated AI than chilled bloke. Maybe I need to work on that. Not the bloke part. But I’ll have a pint, please.